AIJING FANG
- Shorts
Nostalgia -
Monologue - Work at W+K
My role Hennessy Content Factory Hennessy XO x Dylan Wang: Be the Light Hennessy VSOP x Dylan Wang x LeBron James
About Aijing
CV
Engaging, lighthearted short-form video content for Hennessy TikTok.
A series of 3 short, story-driven videos for Hennessy’s Douyin channel, celebrating everyday gifting moments - from weddings and housewarmings to birthdays and a teaser that sparks curiosity. It captured how a bottle of Hennessy can transform an ordinary gift into a memorable gesture.
The ‘Better Together’ (搭伴才对味) collaboration, featuring Jackson Wang, extended this storytelling into a more sensorial, imaginative space - blending food, music, and Hennessy into a magical encounter. Each shot transformed simple dining scenes into vibrant pairings of dishes and drinks, using playful visual transitions and lighting to express how Hennessy elevates the moment.
The JMO short film reimagined Hennessy X.O’s collaboration with French artist Jean-Michel Othoniel - turning the sculptural decanter into a ‘drinkable artwork’. Set in a minimalist gallery scene, the film used optical illusion and mixed-reality effects to blur the line between art and experience, capturing the poetry of Hennessy craftsmanship through light, texture, and performance.
The Pop-Up films took a lighter, social-first tone, crafted for Douyin to connect with younger audiences through playful storytelling. From the ‘Henny Selector’ - a spinning roulette of cocktails - to the whimsical ‘Take a Break, Have a Drink’, and the cozy ‘Hug Your Drinking Buddy’, each piece translated brand warmth and creativity into quick, engaging visual moments designed for scroll-stopping impact.