AIJING FANG
- Shorts
Nostalgia -
Monologue - Work at W+K
My role Hennessy Content Factory Hennessy XO x Dylan Wang: Be the Light Hennessy VSOP x Dylan Wang x LeBron James
About Aijing
CV
A high-energy campaign spotlighting actor and singer Dylan Wang as Hennessy X.O’s China ambassador, celebrating individuality and charisma under the theme Be The Light. The hero film and key visual fuse sleek motion, warm light, and subtle power - positioning Dylan as both the focus and the source of illumination.
Three BTS shorts accompanied the launch, each built around a reflective question - ‘What does night mean to you?’, ‘What does light mean to you?’, and ‘Do you enjoy being in the spotlight?’ - offering a more personal, cinematic glimpse of Dylan behind the scenes. The campaign collectively reframed luxury through emotion, rhythm, and glow, a balance of cool restraint and radiant confidence.