AIJING FANG
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Nostalgia -
Monologue - Work at W+K
My role Hennessy Content Factory Hennessy XO x Dylan Wang: Be the Light Hennessy VSOP x Dylan Wang x LeBron James
About Aijing
CV
When Hennessy’s global ambassador LeBron James teamed up with Chinese actor and long-time LeBron fan Dylan Wang, sparks flew both on and off the court. The collaboration reimagined the spirit of competition and passion through a series of short-form films designed for social media, mixing basketball flair with Hennessy’s signature sophistication.
From a cinematic teaser to playful countdown clips featuring Dylan’s basketball shots, and a lighthearted unboxing moment revealing the limited-edition V.S.O.P gift set, the campaign blended fandom and friendship into one story.