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Some stories behind Hennessy Content Factory Hennessy XO x Dylan Wang: Be the Light Hennessy VSOP x Dylan Wang x LeBron James
Work at Battenhall
Shot alongside Dylan Wang’s Hennessy X.O project, this campaign was created to warm up Hennessy V.S.O.P’s upcoming collaboration with LeBron James — by putting one very useful fact to work: Dylan Wang is a long-time LeBron fan.
The deliverables included a teaser, an unboxing video and three playful countdown clips featuring Dylan’s basketball shots, building anticipation around the limited-edition V.S.O.P gift set before the official LeBron reveal.