AIJING FANG
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Monologue - Work at W+K
Some stories behind Hennessy Content Factory Hennessy XO x Dylan Wang: Be the Light Hennessy VSOP x Dylan Wang x LeBron James
Work at Battenhall
I first came across Wieden+Kennedy through a Nike yoga wear campaign I saw on the street, mostly because it featured one of my favourite dancers. I immediately had a search about who’s behind it. Very magically, their Shanghai office was hiring for summer interns — and even more magically, I got in!
So the magic journey began. I worked there as a Brand Management Intern in summer 2024 for clients like Hennessy and Ford.
As my CV sounds corporate enough, I’ll keep it more simple here: being an account intern taught me how to talk to everyone.
With the account team, I supported senior account executives and managers on meeting notes, timelines, trackers, next steps, client feedback and the general art of making sure things kept moving.
With the strategy team, I supported Ford’s rebranding project in a market increasingly dominated by EVs. A lot of the research came down to understanding why people still loved ICE cars — and honestly, part of it was the vroommm. The sound, the control, the feeling of starting an engine. That sensory thrill later helped shape the creative direction around being your own driver, not just a passenger.
With the creative, production and design teams, I got to see how an idea slowly turned into something real: key visuals, CGI films, social assets, decks, shoots, edits, feedback rounds, and then more feedback rounds. I helped consolidate comments, communicate updates and keep different teams aligned — which sounds very neat on paper, but in reality often meant translating everyone’s chaos into something actionable.
One thing my line manager told me still echoes today. I once asked her why she chose account management out of all the departments in an agency. She said something along the lines of: maybe we’re not always the ones who make something from 0 to 1, but we help take it from 1 to 100.
She also said doing account management is a bit like driving a car. At first, you learn how to start the engine. Then you learn how to steer it onto the right path.
I might still be learning how to start the engine — or even deciding whether this is the right road for me. But that summer definitely put me in the driver’s seat for the first time, and I’ll remember that feeling for a long time.